College ROI

Smarter Choices, Brighter Futures
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Bradley University

Peoria, IL 3,865 Undergrads 76.8% Grad Rate
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Total Cost
$52,730
Sticker Price
Avg Net Price
$23,572
After Aid
Median Earnings
$66,852
10yr Post-Entry

Vs. Peer Institutions

Net Price$23,572
Peer Midpoint: $19,729.5
Earnings (10yr)$66,852
Peer Midpoint: $53,747
Graduation Rate76.8%
Peer Midpoint: 58.5%
Socio-Economic Diversity
Pell Grant Recipients29.8%
Enrollment Status
Full-Time97.4%
Economic Outcomes
Earn More than HS83.5%

Admissions Profile

Acceptance
76.7%
SAT Avg
1,237
SAT Reading
25th: 55058575th: 650
SAT Math
25th: 54058575th: 650
ACT Composite
25th: 252775th: 31

ROI Sensitivity Analysis

This analysis tests three cost scenarios (Scholarship, Average Net Price, Full Sticker Price) to show how college costs impact your long-term return compared to the average student and a high school graduate.

Lifetime Value Added (NPV)

Institution Lifetime NPV
Vs Median Peer
Vs HS Grad
Zero Cost (Scholarship)$0
+$569k
+$173k
+$85k
Median Cost$24k/yr
+$485k
+$88k
+$275
Full Cost$53k/yr
+$380k
-$17k
-$105k

ROI Efficiency Metrics

Break-Even Age
Return on Inv. %
Zero Cost (Scholarship)$0
33
Median Cost$24k/yr
64
0%
Full Cost$53k/yr
Never
-55%
Analysis Assumptions:
  • Starting Salary: Estimated from the 10-year median earnings (assuming 2% annual growth from graduation).
  • Comparisons: "Vs Median Peer" compares to the median student nationwide in a similar level program. "Vs HS Grad" compares to a median high school graduate.
  • Break-Even: The age at which the college investment net income exceeds the median high school graduate's lifetime earnings.
  • NPV: Net Present Value of all future earnings minus costs and taxes, discounted at 7.8%.

Social Impact ROINew

Measures the societal return on a donor's investment. Calculated as the incremental pre-tax lifetime earnings vs. HS grad, divided by the tax-adjusted donation cost.

Donor Return-11%

Gov. Pell Grant ROINew

Measures the government's return on Pell Grants via increased tax revenue. Calculated as the portion of incremental lifetime taxes (discounted at 5.4%) attributed to the Pell Grant investment.

Taxpayer Return-65%
Important Note: Your ROI with any major will depend on the cost you pay to attend the program, and your starting salary. Both vary significantly across institutions. We encourage you to explore the ROI of a specific program variant by selecting the Program title of the credential level you are interested in. You will then have a more detailed return analysis for programs at specific institutions. We also encourage you to use the ROI calculator with your specific estimates of cost and salary.

Program ROI Analysis

Bachelor's Degrees

Accounting and Related Services
BachCIP: 5203
Median Debt
$25,250
Earnings (5yr)
$86,572
Lifetime Value Added
+$158k
Biology, General
BachCIP: 2601
Median Debt
$27,000
Earnings (5yr)
$74,054
Lifetime Value Added
+$65k
Business Administration, Management and Operations
BachCIP: 5202
Median Debt
$24,575
Earnings (5yr)
$61,758
Lifetime Value Added
-$29k
Civil Engineering
BachCIP: 1408
Median Debt
$27,000
Earnings (5yr)
$82,851
Lifetime Value Added
+$130k
Computer Science
BachCIP: 1107
Median Debt
$27,000
Earnings (5yr)
$88,943
Lifetime Value Added
+$176k
Construction Engineering
BachCIP: 1433
Median Debt
-
Earnings (2yr)
$65,238
Lifetime Value Added
+$28k
Criminal Justice and Corrections
BachCIP: 4301
Median Debt
$27,000
Earnings (5yr)
$52,932
Lifetime Value Added
-$100k
Design and Applied Arts
BachCIP: 5004
Median Debt
-
Earnings (5yr)
$55,746
Lifetime Value Added
-$77k
Dietetics and Clinical Nutrition Services
BachCIP: 5131
Median Debt
-
Earnings (5yr)
$55,980
Lifetime Value Added
-$75k
Drama/Theatre Arts and Stagecraft
BachCIP: 5005
Median Debt
-
Earnings (2yr)
$21,964
Lifetime Value Added
-$351k
Electrical, Electronics and Communications Engineering
BachCIP: 1410
Median Debt
$27,000
Earnings (5yr)
$100,223
Lifetime Value Added
+$260k
English Language and Literature, General
BachCIP: 2301
Median Debt
-
Earnings (5yr)
$41,769
Lifetime Value Added
-$192k
Entrepreneurial and Small Business Operations
BachCIP: 5207
Median Debt
-
Earnings (5yr)
$46,646
Lifetime Value Added
-$152k
Family and Consumer Sciences/Human Sciences Business Services
BachCIP: 1902
Median Debt
-
Earnings (5yr)
$48,471
Lifetime Value Added
-$136k
Finance and Financial Management Services
BachCIP: 5208
Median Debt
$21,212
Earnings (5yr)
$81,681
Lifetime Value Added
+$122k
Fine and Studio Arts
BachCIP: 5007
Median Debt
-
Earnings (2yr)
$35,330
Lifetime Value Added
-$229k
Foods, Nutrition, and Related Services
BachCIP: 1905
Median Debt
-
Earnings (2yr)
$30,228
Lifetime Value Added
-$275k
General Sales, Merchandising and Related Marketing Operations
BachCIP: 5218
Median Debt
-
Earnings (2yr)
$50,856
Lifetime Value Added
-$91k
Graphic Communications
BachCIP: 1003
Median Debt
$27,000
Earnings (5yr)
$58,232
Lifetime Value Added
-$57k
Health Professions and Related Clinical Sciences, Other
BachCIP: 5199
Median Debt
$26,604
Earnings (5yr)
$71,906
Lifetime Value Added
+$48k
History
BachCIP: 5401
Median Debt
-
Earnings (5yr)
$46,719
Lifetime Value Added
-$151k
Industrial Engineering
BachCIP: 1435
Median Debt
$25,685
Earnings (5yr)
$86,997
Lifetime Value Added
+$161k
Journalism
BachCIP: 0904
Median Debt
-
Earnings (2yr)
$29,461
Lifetime Value Added
-$282k
Management Sciences and Quantitative Methods
BachCIP: 5213
Median Debt
-
Earnings (2yr)
$64,773
Lifetime Value Added
+$25k
Manufacturing Engineering
BachCIP: 1436
Median Debt
$27,000
Earnings (5yr)
$88,449
Lifetime Value Added
+$172k
Marketing
BachCIP: 5214
Median Debt
$24,017
Earnings (5yr)
$72,856
Lifetime Value Added
+$56k
Mechanical Engineering
BachCIP: 1419
Median Debt
$27,000
Earnings (5yr)
$90,408
Lifetime Value Added
+$187k
Political Science and Government
BachCIP: 4510
Median Debt
$27,000
Earnings (5yr)
$58,690
Lifetime Value Added
-$53k
Psychology, General
BachCIP: 4201
Median Debt
$27,000
Earnings (5yr)
$58,439
Lifetime Value Added
-$55k
Public Relations, Advertising, and Applied Communication
BachCIP: 0909
Median Debt
$25,000
Earnings (5yr)
$56,266
Lifetime Value Added
-$73k
Radio, Television, and Digital Communication
BachCIP: 0907
Median Debt
$27,000
Earnings (5yr)
$48,446
Lifetime Value Added
-$137k
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing
BachCIP: 5138
Median Debt
$27,000
Earnings (5yr)
$78,827
Lifetime Value Added
+$100k
Romance Languages, Literatures, and Linguistics
BachCIP: 1609
Median Debt
$27,000
Earnings (5yr)
$65,869
Lifetime Value Added
+$3k
Social Work
BachCIP: 4407
Median Debt
$25,000
Earnings (5yr)
$53,638
Lifetime Value Added
-$94k
Sociology
BachCIP: 4511
Median Debt
-
Earnings (5yr)
$61,571
Lifetime Value Added
-$31k
Special Education and Teaching
BachCIP: 1310
Median Debt
-
Earnings (5yr)
$48,522
Lifetime Value Added
-$136k
Teacher Education and Professional Development, Specific Levels and Methods
BachCIP: 1312
Median Debt
$27,000
Earnings (5yr)
$44,997
Lifetime Value Added
-$165k
Teacher Education and Professional Development, Specific Subject Areas
BachCIP: 1313
Median Debt
$27,000
Earnings (5yr)
$50,604
Lifetime Value Added
-$119k

Master's Degrees

Business Administration, Management and Operations
MastCIP: 5202
Median Debt
-
Earnings (5yr)
$156,638
Lifetime Value Added
+$878k
Student Counseling and Personnel Services
MastCIP: 1311
Median Debt
-
Earnings (5yr)
$53,679
Lifetime Value Added
-$9k

Doctoral Degrees

Rehabilitation and Therapeutic Professions
DocCIP: 5123
Median Debt
$61,500
Earnings (5yr)
$84,345
Lifetime Value Added
+$97k

Note: Lifetime Value Added is the Net Present Value (NPV) of estimated career earnings relative to a median high school graduate, accounting for this institution's average cost and taxes. Computed over a career to retirement age.

For graduate programs (Master's, Doctoral, etc.), the calculation assumes a starting age of 22 (after undergraduate completion) and does not include the sunk costs of prior degrees. It represents the value added of the graduate degree decision moving forward. These Lifetime Value Added results should not be compared with those Undergraduate Certificates, Associates or Bachelors starting at age 18.