College ROI

Smarter Choices, Brighter Futures
General

Communications

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Data derived specifically from PUMS raw data for Communications.

Entry Level Salary
$42,769
Median Salary
$80,232
Unemployment Rate
3.9%
Avg: 2.2%
Underemployment Rate
33.5%
Working non-college jobs

Earnings Trajectory

Lifetime: $3,209,280
Entry (Early)
$42,769
Median (Prime)
$80,232
High (Prime)
$82,592

ROI Sensitivity Analysis
Assuming 4 Years to Graduation

This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.

Lifetime Value Added (NPV)

Entry Level
Median
High
$0 Cost
-70k
+245k
+264k
$25k / yr
-160k
+155k
+174k
$50k / yr
-250k
+65k
+84k

Break-even Age

Entry Level
Median
High
$0 Cost
Never
27
27
$25k / yr
Never
34
33
$50k / yr
Never
45
43

Return on Investment %

Entry Level
Median
High
$0 Cost
0%
$25k / yr
-147%
143%
160%
$50k / yr
-115%
30%
39%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).
Important Note: Your ROI with any major will depend on the cost you pay to attend the program, and your starting salary. Both vary significantly across institutions. We encourage you to explore the ROI of a specific program variant by selecting the Program title of the credential level you are interested in. You will then have a more detailed return analysis for programs at specific institutions. We also encourage you to use the ROI calculator, or for more sophisticated analysis, the Guided ROI Interview, with your specific estimates of cost and salary.

Education Impact

Advanced Degree Rate22.5%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.

Top Professions

Management occupations

5.1% of graduates map to this role
Growing
Entry Salary
$56,192
Median Salary (PUMS | BLS)
$94,000|$122,090
openings
1,147,900 /yr
Growth (10yr): +6.1%

Marketing managers

3.1% of graduates map to this role
Growing
Entry Salary
$54,758
Median Salary (PUMS | BLS)
$83,691|$161,030
openings
34,300 /yr
Growth (10yr): +6.6%

Elementary and middle school teachers

3.0% of graduates map to this role
Stable
Entry Salary
$41,650
Median Salary (PUMS | BLS)
$57,269|$62,500
openings
132,400 /yr
Growth (10yr): -2%

Customer service representatives

2.6% of graduates map to this role
Stable
Entry Salary
$40,609
Median Salary (PUMS | BLS)
$53,801|$42,830
openings
341,700 /yr
Growth (10yr): -5.5%

Human resources workers

2.5% of graduates map to this role
Growing
Entry Salary
$58,994
Median Salary (PUMS | BLS)
$78,094|$74,220
openings
87,200 /yr
Growth (10yr): +5.8%

Sales representatives, wholesale and manufacturing

2.1% of graduates map to this role
Growing
Entry Salary
$53,801
Median Salary (PUMS | BLS)
$100,000|$74,100
openings
142,100 /yr
Growth (10yr): +0.6%

Market research analysts and marketing specialists

2.1% of graduates map to this role
Growing
Entry Salary
$47,823
Median Salary (PUMS | BLS)
$65,279|$76,950
openings
87,200 /yr
Growth (10yr): +6.7%

Top executives

2.0% of graduates map to this role
Growing
Entry Salary
$57,269
Median Salary (PUMS | BLS)
$164,323|$104,990
openings
333,100 /yr
Growth (10yr): +4.4%

Retail salespersons

1.7% of graduates map to this role
Stable
Entry Salary
$28,138
Median Salary (PUMS | BLS)
$42,802|$34,580
openings
555,800 /yr
Growth (10yr): -0.5%

Lawyers, judges, and related workers

1.7% of graduates map to this role
Growing
Entry Salary
$82,592
Median Salary (PUMS | BLS)
$135,000|$144,040
openings
34,400 /yr
Growth (10yr): +4%

About this Data:

  • Entry: Median salary for graduates aged 27 and under (PUMS).
  • Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
  • Growth & Openings: 10-year national projections (2024–2034).

Program Variants & Earnings Ranges

Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.

Completers Only: Federal median earnings data strictly reflects outcomes for students who successfully graduated. Students who do not complete their degree typically earn significantly less and face higher risks of debt default.

Program TitleCredential Level# CollegesMedian Earnings Range
communication and media studies.Undergrad Certificate47$37,679 - $68,990
communication and media studies.Associate's Degree206$28,646 - $65,280
communication and media studies.Bachelor's Degree1037$26,285 - $114,266
communication and media studies.Post-bacc Certificate5$68,613 - $68,613
communication and media studies.Master's Degree271$46,040 - $120,003
communication and media studies.Doctoral Degree73$69,654 - $82,068
communication and media studies.Graduate Certificate13$85,278 - $110,796
communication and media studies.Level 9918$68,442 - $72,221
radio, television, and digital communication.Undergrad Certificate73$27,726 - $73,835
radio, television, and digital communication.Associate's Degree102$33,290 - $39,242
radio, television, and digital communication.Bachelor's Degree287$22,355 - $99,915
radio, television, and digital communication.Post-bacc Certificate7Data N/A
radio, television, and digital communication.Master's Degree80$58,750 - $118,378
radio, television, and digital communication.Doctoral Degree7Data N/A