Entry Level Salary
$41,296
Median Salary
$78,094
Unemployment Rate
3.9%
Avg: 2.2%
Underemployment Rate
33.5%
Working non-college jobs
Earnings Trajectory
Lifetime: $3,123,760
Entry (Early)
$41,296
Median (Prime)
$78,094
High (Prime)
$80,000
ROI Sensitivity Analysis
This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.
Lifetime Value Added (NPV)
Entry Level
Median
High
$0 Cost
-83k
+228k
+243k
$25k / yr
-173k
+138k
+153k
$50k / yr
-263k
+48k
+63k
Break-even Age
Entry Level
Median
High
$0 Cost
Never
27
27
$25k / yr
Never
35
34
$50k / yr
Never
48
45
Return on Investment %
Entry Level
Median
High
$0 Cost
0%
∞
∞
$25k / yr
-159%
127%
141%
$50k / yr
-121%
22%
29%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).
Important Note: Your ROI with any major will depend on the cost you pay to attend the program, and your starting salary. Both vary significantly across institutions. We encourage you to explore the ROI of a specific program variant by selecting the Program title of the credential level you are interested in. You will then have a more detailed return analysis for programs at specific institutions. We also encourage you to use the ROI calculator with your specific estimates of cost and salary.
Education Impact
Advanced Degree Rate22.5%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.
Top Professions
Management occupations
5.1% of graduates map to this role
Growing
Entry Salary
$53,095
Median Salary (PUMS | BLS)
$90,000|$122,090
openings
1,147,900 /yr
Growth (10yr): +6.1%
Marketing managers
3.1% of graduates map to this role
Growing
Entry Salary
$52,063
Median Salary (PUMS | BLS)
$80,232|$161,030
openings
34,300 /yr
Growth (10yr): +6.6%
Elementary and middle school teachers
3.0% of graduates map to this role
Stable
Entry Salary
$40,000
Median Salary (PUMS | BLS)
$55,000|$62,500
openings
132,400 /yr
Growth (10yr): -2%
Customer service representatives
2.6% of graduates map to this role
Stable
Entry Salary
$39,618
Median Salary (PUMS | BLS)
$52,000|$42,830
openings
341,700 /yr
Growth (10yr): -5.5%
Human resources workers
2.5% of graduates map to this role
Growing
Entry Salary
$56,275
Median Salary (PUMS | BLS)
$75,409|$74,220
openings
87,200 /yr
Growth (10yr): +5.8%
Sales representatives, wholesale and manufacturing
2.1% of graduates map to this role
Growing
Entry Salary
$52,000
Median Salary (PUMS | BLS)
$94,000|$74,100
openings
142,100 /yr
Growth (10yr): +0.6%
Market research analysts and marketing specialists
2.1% of graduates map to this role
Growing
Entry Salary
$46,856
Median Salary (PUMS | BLS)
$64,558|$76,950
openings
87,200 /yr
Growth (10yr): +6.7%
Top executives
2.0% of graduates map to this role
Growing
Entry Salary
$54,145
Median Salary (PUMS | BLS)
$156,188|$104,990
openings
333,100 /yr
Growth (10yr): +4.4%
Retail salespersons
1.7% of graduates map to this role
Stable
Entry Salary
$27,137
Median Salary (PUMS | BLS)
$41,650|$34,580
openings
555,800 /yr
Growth (10yr): -0.5%
Lawyers, judges, and related workers
1.7% of graduates map to this role
Growing
Entry Salary
$78,785
Median Salary (PUMS | BLS)
$129,787|$144,040
openings
34,400 /yr
Growth (10yr): +4%
About this Data:
- Entry: Median salary for graduates aged 27 and under (PUMS).
- Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
- Growth & Openings: 10-year national projections (2024–2034).
Program Variants & Earnings Ranges
Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.
| Program Title | Credential Level | # Colleges | Median Earnings Range |
|---|---|---|---|
| communication and media studies. | Undergrad Certificate | 5 | $38,295 - $69,616 |
| communication and media studies. | Associate's Degree | 38 | $30,093 - $63,946 |
| communication and media studies. | Bachelor's Degree | 694 | $17,881 - $93,369 |
| communication and media studies. | Master's Degree | 86 | $45,378 - $170,213 |
| communication and media studies. | Doctoral Degree | 7 | $72,337 - $90,695 |
| communication and media studies. | Graduate Certificate | 2 | $75,918 - $75,918 |
| radio, television, and digital communication. | Undergrad Certificate | 9 | $23,495 - $74,543 |
| radio, television, and digital communication. | Associate's Degree | 11 | $28,653 - $78,885 |
| radio, television, and digital communication. | Bachelor's Degree | 156 | $23,471 - $91,748 |
| radio, television, and digital communication. | Master's Degree | 10 | $59,339 - $107,762 |
| radio, television, and digital communication. | Doctoral Degree | 1 | Data N/A |