Entry Level Salary
$47,195
Median Salary
$85,000
Unemployment Rate
3.5%
Avg: 2.2%
Underemployment Rate
39.0%
Working non-college jobs
Earnings Trajectory
Lifetime: $3,400,000
Entry (Early)
$47,195
Median (Prime)
$85,000
High (Prime)
$87,311
ROI Sensitivity Analysis
This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.
Lifetime Value Added (NPV)
Entry Level
Median
High
$0 Cost
-30k
+284k
+303k
$25k / yr
-120k
+194k
+213k
$50k / yr
-210k
+104k
+123k
Break-even Age
Entry Level
Median
High
$0 Cost
Never
26
26
$25k / yr
Never
32
31
$50k / yr
Never
41
39
Return on Investment %
Entry Level
Median
High
$0 Cost
0%
∞
∞
$25k / yr
-110%
178%
195%
$50k / yr
-97%
48%
56%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).
Important Note: Your ROI with any major will depend on the cost you pay to attend the program, and your starting salary. Both vary significantly across institutions. We encourage you to explore the ROI of a specific program variant by selecting the Program title of the credential level you are interested in. You will then have a more detailed return analysis for programs at specific institutions. We also encourage you to use the ROI calculator with your specific estimates of cost and salary.
Education Impact
Advanced Degree Rate17.1%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.
Top Professions
Marketing managers
5.6% of graduates map to this role
Growing
Entry Salary
$52,899
Median Salary (PUMS | BLS)
$87,465|$161,030
openings
34,300 /yr
Growth (10yr): +6.6%
Management occupations
5.6% of graduates map to this role
Growing
Entry Salary
$56,275
Median Salary (PUMS | BLS)
$100,000|$122,090
openings
1,147,900 /yr
Growth (10yr): +6.1%
Sales representatives, wholesale and manufacturing
4.0% of graduates map to this role
Growing
Entry Salary
$58,000
Median Salary (PUMS | BLS)
$100,000|$74,100
openings
142,100 /yr
Growth (10yr): +0.6%
Market research analysts and marketing specialists
3.5% of graduates map to this role
Growing
Entry Salary
$53,095
Median Salary (PUMS | BLS)
$71,000|$76,950
openings
87,200 /yr
Growth (10yr): +6.7%
First-line supervisors of retail sales workers
3.1% of graduates map to this role
Stable
Entry Salary
$41,644
Median Salary (PUMS | BLS)
$70,000|$47,320
openings
125,100 /yr
Growth (10yr): -5%
Customer service representatives
2.7% of graduates map to this role
Stable
Entry Salary
$45,000
Median Salary (PUMS | BLS)
$60,000|$42,830
openings
341,700 /yr
Growth (10yr): -5.5%
Top executives
2.6% of graduates map to this role
Growing
Entry Salary
$62,475
Median Salary (PUMS | BLS)
$170,000|$104,990
openings
333,100 /yr
Growth (10yr): +4.4%
Retail salespersons
2.5% of graduates map to this role
Stable
Entry Salary
$31,514
Median Salary (PUMS | BLS)
$52,899|$34,580
openings
555,800 /yr
Growth (10yr): -0.5%
Sales representatives of services, except advertising, insurance, financial services, and travel
2.4% of graduates map to this role
Growing
Entry Salary
$61,354
Median Salary (PUMS | BLS)
$100,000|$66,260
openings
123,000 /yr
Growth (10yr): +3.1%
Sales managers
2.2% of graduates map to this role
Growing
Entry Salary
$73,153
Median Salary (PUMS | BLS)
$128,607|$138,060
openings
49,000 /yr
Growth (10yr): +4.7%
About this Data:
- Entry: Median salary for graduates aged 27 and under (PUMS).
- Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
- Growth & Openings: 10-year national projections (2024–2034).
Program Variants & Earnings Ranges
Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.
| Program Title | Credential Level | # Colleges | Median Earnings Range |
|---|---|---|---|
| marketing. | Undergrad Certificate | 4 | $35,454 - $59,676 |
| marketing. | Associate's Degree | 45 | $28,003 - $64,865 |
| marketing. | Bachelor's Degree | 517 | $22,071 - $124,208 |
| marketing. | Master's Degree | 39 | $42,278 - $235,674 |
| marketing. | Graduate Certificate | 5 | $62,433 - $158,415 |