Entry Level Salary
$51,469
Median Salary
$91,091
Unemployment Rate
3.6%
Avg: 2.2%
Underemployment Rate
38.2%
Working non-college jobs
Earnings Trajectory
Lifetime: $3,643,640
Entry (Early)
$51,469
Median (Prime)
$91,091
High (Prime)
$92,000
ROI Sensitivity AnalysisAssuming 4 Years to Graduation
This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.
Lifetime Value Added (NPV)
Entry Level
Median
High
$0 Cost
+8k
+335k
+343k
$25k / yr
-82k
+245k
+253k
$50k / yr
-172k
+155k
+163k
Break-even Age
Entry Level
Median
High
$0 Cost
54
26
26
$25k / yr
Never
31
30
$50k / yr
Never
37
37
Return on Investment %
Entry Level
Median
High
$0 Cost
∞
∞
∞
$25k / yr
-76%
226%
232%
$50k / yr
-79%
71%
75%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).
These figures are medians for past graduates who received federal aid. Your cost and pay will differ. Run your own numbers in the Guided ROI Interview →
Education Impact
Advanced Degree Rate17.5%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.
Top Professions
Marketing managers
5.8% of graduates map to this role
Growing
Entry Salary
$56,616
Median Salary (PUMS | BLS)
$92,685|$166,790
openings
34,000 /yr
Growth (10yr): +6.9%
Management occupations
5.7% of graduates map to this role
Growing
Entry Salary
$61,763
Median Salary (PUMS | BLS)
$104,451|$126,520
openings
1,081,700 /yr
Growth (10yr): +6.2%
Sales representatives, wholesale and manufacturing
3.7% of graduates map to this role
Stable
Entry Salary
$60,727
Median Salary (PUMS | BLS)
$106,026|$76,460
openings
123,400 /yr
Growth (10yr): -0.5%
Market research analysts and marketing specialists
3.6% of graduates map to this role
Growing
Entry Salary
$56,616
Median Salary (PUMS | BLS)
$75,029|$78,760
openings
82,000 /yr
Growth (10yr): +7%
First-line supervisors of retail sales workers
2.9% of graduates map to this role
Stable
Entry Salary
$46,343
Median Salary (PUMS | BLS)
$74,148|$48,520
openings
113,500 /yr
Growth (10yr): -3.7%
Top executives
2.7% of graduates map to this role
Growing
Entry Salary
$69,514
Median Salary (PUMS | BLS)
$183,229|$108,510
openings
305,100 /yr
Growth (10yr): +4.9%
Customer service representatives
2.6% of graduates map to this role
Stable
Entry Salary
$50,000
Median Salary (PUMS | BLS)
$64,311|$44,770
openings
289,500 /yr
Growth (10yr): -5.3%
Retail salespersons
2.4% of graduates map to this role
Stable
Entry Salary
$34,700
Median Salary (PUMS | BLS)
$57,928|$35,410
openings
520,600 /yr
Growth (10yr): -0.3%
Sales representatives of services, except advertising, insurance, financial services, and travel
2.4% of graduates map to this role
Growing
Entry Salary
$66,800
Median Salary (PUMS | BLS)
$100,000|$69,990
openings
115,700 /yr
Growth (10yr): +2.7%
Sales managers
2.2% of graduates map to this role
Growing
Entry Salary
$71,658
Median Salary (PUMS | BLS)
$131,761|$148,270
openings
47,300 /yr
Growth (10yr): +4.5%
About this Data:
- Entry: Median salary for graduates aged 22 to 27 (American Community Survey).
- Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
- Growth & Openings: 10-year national projections (2025–2035).
Program Variants & Earnings Ranges
Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.
Completers Only: Federal median earnings data strictly reflects outcomes for students who successfully graduated. Students who do not complete their degree typically earn significantly less and face higher risks of debt default.
| Program Title | Credential Level | # Colleges | Median Earnings Range |
|---|---|---|---|
| marketing. | Undergrad Certificate | 98 | $31,419 - $75,043 |
| marketing. | Associate's Degree | 182 | $26,997 - $61,532 |
| marketing. | Bachelor's Degree | 734 | $27,076 - $116,617 |
| marketing. | Post-bacc Certificate | 4 | $100,025 - $131,018 |
| marketing. | Master's Degree | 109 | $30,548 - $255,357 |
| marketing. | Doctoral Degree | 8 | Data N/A |
| marketing. | Graduate Certificate | 24 | $65,411 - $161,928 |