College ROI

Smarter Choices, Brighter Futures
General

Mass Media

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Data derived specifically from PUMS raw data for Mass Media.

Entry Level Salary
$39,116
Median Salary
$77,624
Unemployment Rate
5.0%
Avg: 2.2%
Underemployment Rate
30.3%
Working non-college jobs

Earnings Trajectory

Lifetime: $3,104,960
Entry (Early)
$39,116
Median (Prime)
$77,624
High (Prime)
$81,100

ROI Sensitivity Analysis
Assuming 4 Years to Graduation

This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.

Lifetime Value Added (NPV)

Entry Level
Median
High
$0 Cost
-103k
+226k
+254k
$25k / yr
-193k
+136k
+164k
$50k / yr
-283k
+46k
+74k

Break-even Age

Entry Level
Median
High
$0 Cost
Never
27
27
$25k / yr
Never
35
33
$50k / yr
Never
48
44

Return on Investment %

Entry Level
Median
High
$0 Cost
0%
∞
∞
$25k / yr
-178%
125%
151%
$50k / yr
-130%
21%
34%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).

These figures are medians for past graduates who received federal aid. Your cost and pay will differ. Run your own numbers in the Guided ROI Interview →

Education Impact

Advanced Degree Rate19.3%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.

Top Professions

Management occupations

4.9% of graduates map to this role
Growing
Entry Salary
$46,343
Median Salary (PUMS | BLS)
$86,893|$126,520
openings
1,081,700 /yr
Growth (10yr): +6.2%

Producers and directors

4.2% of graduates map to this role
Growing
Entry Salary
$47,000
Median Salary (PUMS | BLS)
$74,115|$90,360
openings
12,100 /yr
Growth (10yr): +4%

Marketing managers

2.7% of graduates map to this role
Growing
Entry Salary
$54,557
Median Salary (PUMS | BLS)
$77,203|$166,790
openings
34,000 /yr
Growth (10yr): +6.9%

Television, video, and film camera operators and editors

2.6% of graduates map to this role
Growing
Entry Salary
$40,000
Median Salary (PUMS | BLS)
$64,311|$75,100
openings
5,600 /yr
Growth (10yr): +2.6%

Elementary and middle school teachers

2.4% of graduates map to this role
Stable
Entry Salary
$46,343
Median Salary (PUMS | BLS)
$58,951|$64,170
openings
127,300 /yr
Growth (10yr): -0.4%

Software developers

2.0% of graduates map to this role
Growing
Entry Salary
$81,375
Median Salary (PUMS | BLS)
$120,000|$135,980
openings
95,300 /yr
Growth (10yr): +10.2%

Customer service representatives

2.0% of graduates map to this role
Stable
Entry Salary
$32,155
Median Salary (PUMS | BLS)
$44,257|$44,770
openings
289,500 /yr
Growth (10yr): -5.3%

Market research analysts and marketing specialists

1.9% of graduates map to this role
Growing
Entry Salary
$49,796
Median Salary (PUMS | BLS)
$70,000|$78,760
openings
82,000 /yr
Growth (10yr): +7%

First-line supervisors of retail sales workers

1.6% of graduates map to this role
Stable
Entry Salary
$34,757
Median Salary (PUMS | BLS)
$51,469|$48,520
openings
113,500 /yr
Growth (10yr): -3.7%

Top executives

1.4% of graduates map to this role
Growing
Entry Salary
$55,611
Median Salary (PUMS | BLS)
$150,604|$108,510
openings
305,100 /yr
Growth (10yr): +4.9%

About this Data:

  • Entry: Median salary for graduates aged 22 to 27 (American Community Survey).
  • Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
  • Growth & Openings: 10-year national projections (2025–2035).

Program Variants & Earnings Ranges

Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.

Completers Only: Federal median earnings data strictly reflects outcomes for students who successfully graduated. Students who do not complete their degree typically earn significantly less and face higher risks of debt default.

Program TitleCredential Level# CollegesMedian Earnings Range
communication and media studies.Undergrad Certificate35$37,679 - $68,990
communication and media studies.Associate's Degree189$28,646 - $65,280
communication and media studies.Bachelor's Degree1015$26,285 - $114,266
communication and media studies.Post-bacc Certificate3$68,613 - $68,613
communication and media studies.Master's Degree258$46,040 - $120,003
communication and media studies.Doctoral Degree73$69,654 - $89,233
communication and media studies.Graduate Certificate10$85,278 - $110,796