College ROI

Smarter Choices, Brighter Futures
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Madison Area Technical College

Madison, WI 10,073 Undergrads 45.2% Grad Rate
Share
Total Cost
$19,434
Sticker Price
Avg Net Price
$14,238
After Aid
Median Earnings
$55,207
4yr Post-Grad

Vs. Peer Institutions

Net Price$14,238
Peer Midpoint: $17,333.5
Earnings (4yr Post-Grad)$55,207
Peer Midpoint: $34,461
Graduation Rate45.2%
Peer Midpoint: 68.7%
Socio-Economic Diversity
Pell Grant Recipients28.6%
Enrollment Status
Full-Time34.4%
Economic Outcomes
Earn More than HS69.3%

Admissions Profile

Acceptance
100.0%
SAT Avg
-
SAT Reading
25th: --75th: -
SAT Math
25th: --75th: -
ACT Composite
25th: --75th: -

ROI Sensitivity Analysis

This analysis tests three cost scenarios (Scholarship, Average Net Price, Full Sticker Price) to show how college costs impact your long-term return compared to the average student and a high school graduate.

Lifetime Value Added (NPV)

Institution Lifetime NPV
Vs Median Peer
Vs HS Grad
Zero Cost (Scholarship)$0
+$631k
+$240k
+$147k
Median Cost$14k/yr
+$618k
+$227k
+$134k
Full Cost$19k/yr
+$613k
+$222k
+$129k

ROI Efficiency Metrics

Break-Even Age
Return on Inv. %
Zero Cost (Scholarship)$0
21
Median Cost$14k/yr
23
1013%
Full Cost$19k/yr
23
716%
Analysis Assumptions:
  • Starting Salary: Estimated from the 4-year post-graduation median earnings (assuming 2% annual growth from graduation).
  • Comparisons: "Vs Median Peer" compares to the median student nationwide in a similar level program. "Vs HS Grad" compares to a median high school graduate.
  • Break-Even: The age at which the college investment net income exceeds the median high school graduate's lifetime earnings.
  • NPV: Net Present Value of all future earnings minus costs and taxes, discounted at 7.8%.

Social Impact ROINew

Measures the societal return on a donor's investment. Calculated as the incremental pre-tax lifetime earnings vs. HS grad, divided by the tax-adjusted donation cost.

Donor Return1486%

Gov. Pell Grant ROINew

Measures the government's return on Pell Grants via increased tax revenue. Calculated as the portion of incremental lifetime taxes (discounted at 5.4%) attributed to the Pell Grant investment.

Taxpayer Return287%
Important Note: Your ROI with any major will depend on the cost you pay to attend the program, and your starting salary. Both vary significantly across institutions. We encourage you to explore the ROI of a specific program variant by selecting the Program title of the credential level you are interested in. You will then have a more detailed return analysis for programs at specific institutions. We also encourage you to use the ROI calculator with your specific estimates of cost and salary.

Program ROI Analysis

Certificates

Accounting and Related Services
CertCIP: 5203
Median Debt
-
Earnings (4yr)
$47,160
Natl Median: $44,589
Lifetime Value Added
+$49k
Allied Health and Medical Assisting Services
CertCIP: 5108
Median Debt
$14,250
Earnings (4yr)
$37,419
Natl Median: $34,272
Lifetime Value Added
-$57k
Allied Health Diagnostic, Intervention, and Treatment Professions
CertCIP: 5109
Median Debt
$9,000
Earnings (4yr)
$64,707
Natl Median: $57,584
Lifetime Value Added
+$231k
Biology/Biotechnology Technologies/Technicians
CertCIP: 4101
Median Debt
-
Earnings (4yr)
-
Natl Median: $51,658
Lifetime Value Added
N/A
Building/Construction Finishing, Management, and Inspection
CertCIP: 4604
Median Debt
-
Earnings (4yr)
-
Natl Median: $42,012
Lifetime Value Added
N/A
Business Administration, Management and Operations
CertCIP: 5202
Median Debt
-
Earnings (4yr)
$57,022
Natl Median: $47,440
Lifetime Value Added
+$153k
Carpenters
CertCIP: 4602
Median Debt
-
Earnings (4yr)
$45,371
Natl Median: $41,835
Lifetime Value Added
+$29k
Computer Programming
CertCIP: 1102
Median Debt
-
Earnings (4yr)
-
Natl Median: $56,556
Lifetime Value Added
N/A
Computer Software and Media Applications
CertCIP: 1108
Median Debt
-
Earnings (4yr)
-
Natl Median: $41,400
Lifetime Value Added
N/A
Computer Systems Networking and Telecommunications
CertCIP: 1109
Median Debt
-
Earnings (4yr)
-
Natl Median: $50,162
Lifetime Value Added
N/A
Computer/Information Technology Administration and Management
CertCIP: 1110
Median Debt
$9,000
Earnings (4yr)
$63,109
Natl Median: $52,615
Lifetime Value Added
+$215k
Cosmetology and Related Personal Grooming Services
CertCIP: 1204
Median Debt
$8,875
Earnings (4yr)
$39,022
Natl Median: $26,307
Lifetime Value Added
-$40k
Criminal Justice and Corrections
CertCIP: 4301
Median Debt
-
Earnings (4yr)
-
Natl Median: $57,702
Lifetime Value Added
N/A
Culinary Arts and Related Services
CertCIP: 1205
Median Debt
-
Earnings (4yr)
$44,206
Natl Median: $30,572
Lifetime Value Added
+$17k
Dental Support Services and Allied Professions
CertCIP: 5106
Median Debt
-
Earnings (2yr)
$28,960
Natl Median: $33,673
Lifetime Value Added
-$138k
Electrical and Power Transmission Installers
CertCIP: 4603
Median Debt
-
Earnings (4yr)
-
Natl Median: $53,078
Lifetime Value Added
N/A
Electrical/Electronics Maintenance and Repair Technologies/Technicians
CertCIP: 4701
Median Debt
-
Earnings (4yr)
-
Natl Median: $43,027
Lifetime Value Added
N/A
Entrepreneurial and Small Business Operations
CertCIP: 5207
Median Debt
-
Earnings (4yr)
-
Natl Median: $50,211
Lifetime Value Added
N/A
Fire Protection
CertCIP: 4302
Median Debt
-
Earnings (4yr)
-
Natl Median: $62,436
Lifetime Value Added
N/A
Health and Medical Administrative Services
CertCIP: 5107
Median Debt
$16,500
Earnings (4yr)
$44,022
Natl Median: $35,447
Lifetime Value Added
+$15k
Health-Related Knowledge and Skills
CertCIP: 3401
Median Debt
-
Earnings (4yr)
-
Natl Median: $36,139
Lifetime Value Added
N/A
Heating, Air Conditioning, Ventilation and Refrigeration Maintenance Technology/Technician (HAC, HACR, HVAC, HVACR)
CertCIP: 4702
Median Debt
-
Earnings (4yr)
-
Natl Median: $48,148
Lifetime Value Added
N/A
Heavy/Industrial Equipment Maintenance Technologies/Technicians
CertCIP: 4703
Median Debt
-
Earnings (4yr)
$78,677
Natl Median: $62,199
Lifetime Value Added
+$367k
Hospitality Administration/Management
CertCIP: 5209
Median Debt
-
Earnings (4yr)
-
Natl Median: $40,962
Lifetime Value Added
N/A
Human Development, Family Studies, and Related Services
CertCIP: 1907
Median Debt
-
Earnings (4yr)
-
Natl Median: $31,135
Lifetime Value Added
N/A
Human Resources Management and Services
CertCIP: 5210
Median Debt
-
Earnings (4yr)
-
Natl Median: $61,907
Lifetime Value Added
N/A
Insurance
CertCIP: 5217
Median Debt
-
Earnings (4yr)
-
Natl Median: $80,539
Lifetime Value Added
N/A
Marketing
CertCIP: 5214
Median Debt
-
Earnings (4yr)
-
Natl Median: $49,757
Lifetime Value Added
N/A
Ophthalmic and Optometric Support Services and Allied Professions
CertCIP: 5118
Median Debt
-
Earnings (4yr)
-
Natl Median: $38,061
Lifetime Value Added
N/A
Plumbing and Related Water Supply Services
CertCIP: 4605
Median Debt
-
Earnings (4yr)
-
Natl Median: $49,996
Lifetime Value Added
N/A
Practical Nursing, Vocational Nursing and Nursing Assistants
CertCIP: 5139
Median Debt
-
Earnings (4yr)
$51,069
Natl Median: $56,073
Lifetime Value Added
+$90k
Precision Metal Working
CertCIP: 4805
Median Debt
$9,500
Earnings (4yr)
$52,408
Natl Median: $48,702
Lifetime Value Added
+$104k
Radio, Television, and Digital Communication
CertCIP: 0907
Median Debt
-
Earnings (4yr)
-
Natl Median: $33,711
Lifetime Value Added
N/A
Somatic Bodywork and Related Therapeutic Services
CertCIP: 5135
Median Debt
-
Earnings (4yr)
-
Natl Median: $29,652
Lifetime Value Added
N/A
Specialized Sales, Merchandising and Marketing Operations
CertCIP: 5219
Median Debt
-
Earnings (4yr)
-
Natl Median: $40,127
Lifetime Value Added
N/A
Sports, Kinesiology, and Physical Education/Fitness
CertCIP: 3105
Median Debt
-
Earnings (4yr)
-
Natl Median: $37,647
Lifetime Value Added
N/A
Teacher Education and Professional Development, Specific Levels and Methods
CertCIP: 1312
Median Debt
-
Earnings (4yr)
-
Natl Median: $34,631
Lifetime Value Added
N/A
Vehicle Maintenance and Repair Technologies/Technicians
CertCIP: 4706
Median Debt
$9,500
Earnings (4yr)
$53,540
Natl Median: $51,586
Lifetime Value Added
+$116k
Woodworking
CertCIP: 4807
Median Debt
-
Earnings (4yr)
-
Natl Median: $44,664
Lifetime Value Added
N/A

Associate's Degrees

Accounting and Related Services
AssocCIP: 5203
Median Debt
$16,001
Earnings (4yr)
$48,787
Natl Median: $47,660
Lifetime Value Added
+$10k
Agricultural Mechanization
AssocCIP: 0102
Median Debt
-
Earnings (4yr)
-
Natl Median: $61,712
Lifetime Value Added
N/A
Allied Health and Medical Assisting Services
AssocCIP: 5108
Median Debt
$10,936
Earnings (4yr)
$43,977
Natl Median: $42,269
Lifetime Value Added
-$38k
Allied Health Diagnostic, Intervention, and Treatment Professions
AssocCIP: 5109
Median Debt
$19,000
Earnings (4yr)
$63,865
Natl Median: $65,389
Lifetime Value Added
+$154k
Architectural Engineering Technologies/Technicians
AssocCIP: 1501
Median Debt
-
Earnings (4yr)
-
Natl Median: $55,767
Lifetime Value Added
N/A
Biology/Biotechnology Technologies/Technicians
AssocCIP: 4101
Median Debt
-
Earnings (4yr)
-
Natl Median: $51,168
Lifetime Value Added
N/A
Business Administration, Management and Operations
AssocCIP: 5202
Median Debt
$16,500
Earnings (4yr)
$54,876
Natl Median: $48,733
Lifetime Value Added
+$69k
Business Operations Support and Assistant Services
AssocCIP: 5204
Median Debt
-
Earnings (4yr)
$44,820
Natl Median: $37,587
Lifetime Value Added
-$29k
Civil Engineering Technologies/Technicians
AssocCIP: 1502
Median Debt
-
Earnings (4yr)
-
Natl Median: $64,519
Lifetime Value Added
N/A
Clinical/Medical Laboratory Science/Research and Allied Professions
AssocCIP: 5110
Median Debt
$14,462
Earnings (4yr)
$65,303
Natl Median: $57,472
Lifetime Value Added
+$167k
Computer and Information Sciences and Support Services, Other
AssocCIP: 1199
Median Debt
-
Earnings (4yr)
-
Natl Median: $55,378
Lifetime Value Added
N/A
Computer Software and Media Applications
AssocCIP: 1108
Median Debt
$13,149
Earnings (4yr)
$80,056
Natl Median: $41,737
Lifetime Value Added
+$300k
Computer Systems Networking and Telecommunications
AssocCIP: 1109
Median Debt
-
Earnings (4yr)
$69,759
Natl Median: $54,971
Lifetime Value Added
+$208k
Computer/Information Technology Administration and Management
AssocCIP: 1110
Median Debt
$17,678
Earnings (4yr)
$64,982
Natl Median: $54,726
Lifetime Value Added
+$165k
Criminal Justice and Corrections
AssocCIP: 4301
Median Debt
$13,375
Earnings (4yr)
$60,863
Natl Median: $46,706
Lifetime Value Added
+$126k
Culinary Arts and Related Services
AssocCIP: 1205
Median Debt
-
Earnings (4yr)
$42,667
Natl Median: $39,605
Lifetime Value Added
-$51k
Dental Support Services and Allied Professions
AssocCIP: 5106
Median Debt
$14,407
Earnings (4yr)
$72,145
Natl Median: $61,982
Lifetime Value Added
+$229k
Design and Applied Arts
AssocCIP: 5004
Median Debt
$12,120
Earnings (4yr)
$47,515
Natl Median: $38,127
Lifetime Value Added
-$3k
Drafting/Design Engineering Technologies/Technicians
AssocCIP: 1513
Median Debt
-
Earnings (4yr)
$64,565
Natl Median: $55,895
Lifetime Value Added
+$161k
Electrical/Electronic Engineering Technologies/Technicians
AssocCIP: 1503
Median Debt
-
Earnings (4yr)
$59,588
Natl Median: $67,792
Lifetime Value Added
+$114k
Electromechanical Technologies/Technicians
AssocCIP: 1504
Median Debt
-
Earnings (4yr)
-
Natl Median: $73,046
Lifetime Value Added
N/A
Finance and Financial Management Services
AssocCIP: 5208
Median Debt
-
Earnings (4yr)
-
Natl Median: $51,913
Lifetime Value Added
N/A
Fire Protection
AssocCIP: 4302
Median Debt
-
Earnings (4yr)
-
Natl Median: $73,589
Lifetime Value Added
N/A
Graphic Communications
AssocCIP: 1003
Median Debt
-
Earnings (4yr)
-
Natl Median: $36,221
Lifetime Value Added
N/A
Health and Medical Administrative Services
AssocCIP: 5107
Median Debt
-
Earnings (4yr)
$48,573
Natl Median: $37,073
Lifetime Value Added
+$8k
Hospitality Administration/Management
AssocCIP: 5209
Median Debt
-
Earnings (4yr)
$51,279
Natl Median: $41,099
Lifetime Value Added
+$34k
Human Resources Management and Services
AssocCIP: 5210
Median Debt
-
Earnings (4yr)
$56,326
Natl Median: $54,425
Lifetime Value Added
+$83k
Legal Support Services
AssocCIP: 2203
Median Debt
-
Earnings (4yr)
$44,946
Natl Median: $44,669
Lifetime Value Added
-$28k
Liberal Arts and Sciences, General Studies and Humanities
AssocCIP: 2401
Median Debt
$12,750
Earnings (4yr)
$50,870
Natl Median: $44,125
Lifetime Value Added
+$30k
Marketing
AssocCIP: 5214
Median Debt
-
Earnings (4yr)
$48,479
Natl Median: $44,264
Lifetime Value Added
+$7k
Mental and Social Health Services and Allied Professions
AssocCIP: 5115
Median Debt
-
Earnings (4yr)
$37,970
Natl Median: $40,734
Lifetime Value Added
-$98k
Parks, Recreation, and Leisure Facilities Management
AssocCIP: 3103
Median Debt
-
Earnings (4yr)
-
Natl Median: $44,884
Lifetime Value Added
N/A
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing
AssocCIP: 5138
Median Debt
$19,874
Earnings (4yr)
$80,118
Natl Median: $80,813
Lifetime Value Added
+$301k
Specialized Sales, Merchandising and Marketing Operations
AssocCIP: 5219
Median Debt
-
Earnings (4yr)
-
Natl Median: $53,002
Lifetime Value Added
N/A
Teacher Education and Professional Development, Specific Levels and Methods
AssocCIP: 1312
Median Debt
-
Earnings (4yr)
-
Natl Median: $37,656
Lifetime Value Added
N/A
Vehicle Maintenance and Repair Technologies/Technicians
AssocCIP: 4706
Median Debt
-
Earnings (4yr)
-
Natl Median: $58,424
Lifetime Value Added
N/A
Veterinary/Animal Health Technologies/Technicians
AssocCIP: 0183
Median Debt
$14,250
Earnings (4yr)
$41,811
Natl Median: $41,460
Lifetime Value Added
-$60k

Bachelor's Degrees

Business Operations Support and Assistant Services
BachCIP: 5204
Median Debt
-
Earnings (4yr)
-
Natl Median: $28,311
Lifetime Value Added
N/A

Post-Baccalaureate Certificates

Legal Support Services
PB-CertCIP: 2203
Median Debt
-
Earnings (4yr)
-
Natl Median: $55,073
Lifetime Value Added
N/A

Note: Lifetime Value Added is the Net Present Value (NPV) of estimated career earnings relative to a median high school graduate (for undergraduate programs) or a median bachelor's degree holder (for graduate programs), accounting for this institution's average cost and taxes. Computed over a career to retirement age.

For graduate programs (Master's, Doctoral, etc.), the calculation assumes a starting age of 22 (after undergraduate completion) and does not include the sunk costs of prior degrees. It represents the value added of the graduate degree decision moving forward. These Lifetime Value Added results for graduate degrees should not be compared with those for Undergraduate Certificates, Associates or Bachelors.