College ROI

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General Business

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Data derived specifically from PUMS raw data for General Business.

Entry Level Salary
$48,582
Median Salary
$92,685
Unemployment Rate
3.0%
Avg: 2.2%
Underemployment Rate
37.7%
Working non-college jobs

Earnings Trajectory

Lifetime: $3,707,400
Entry (Early)
$48,582
Median (Prime)
$92,685
High (Prime)
$96,466

ROI Sensitivity Analysis
Assuming 4 Years to Graduation

This analysis tests three "What-If" scenarios. While most students start at the Entry Level, calculating ROI using Median and High salaries helps illustrate the potential long-term payoff for top performers relative to the degree cost.

Lifetime Value Added (NPV)

Entry Level
Median
High
$0 Cost
-18k
+348k
+379k
$25k / yr
-108k
+258k
+289k
$50k / yr
-198k
+168k
+199k

Break-even Age

Entry Level
Median
High
$0 Cost
Never
26
25
$25k / yr
Never
30
29
$50k / yr
Never
36
35

Return on Investment %

Entry Level
Median
High
$0 Cost
0%
∞
∞
$25k / yr
-99%
237%
266%
$50k / yr
-91%
77%
91%
Sensitivity Analysis Methodology: These grids assume you begin your career earning the salary specified in the column header (Entry Level = conservative baseline, Median/High = potential upside).

These figures are medians for past graduates who received federal aid. Your cost and pay will differ. Run your own numbers in the Guided ROI Interview →

Education Impact

Advanced Degree Rate24.2%
Analysis: Most graduates enter the workforce directly with a Bachelor's degree.

Top Professions

Management occupations

6.5% of graduates map to this role
Growing
Entry Salary
$56,306
Median Salary (PUMS | BLS)
$115,857|$126,520
openings
1,081,700 /yr
Growth (10yr): +6.2%

Accountants and auditors

3.5% of graduates map to this role
Growing
Entry Salary
$58,951
Median Salary (PUMS | BLS)
$82,589|$83,680
openings
115,300 /yr
Growth (10yr): +5%

Top executives

3.3% of graduates map to this role
Growing
Entry Salary
$69,670
Median Salary (PUMS | BLS)
$195,582|$108,510
openings
305,100 /yr
Growth (10yr): +4.9%

Financial managers

2.9% of graduates map to this role
Growing
Entry Salary
$54,557
Median Salary (PUMS | BLS)
$115,857|$166,570
openings
65,600 /yr
Growth (10yr): +9.7%

First-line supervisors of retail sales workers

2.5% of graduates map to this role
Stable
Entry Salary
$42,874
Median Salary (PUMS | BLS)
$72,000|$48,520
openings
113,500 /yr
Growth (10yr): -3.7%

Sales representatives, wholesale and manufacturing

2.4% of graduates map to this role
Stable
Entry Salary
$60,727
Median Salary (PUMS | BLS)
$107,184|$76,460
openings
123,400 /yr
Growth (10yr): -0.5%

Retail salespersons

2.0% of graduates map to this role
Stable
Entry Salary
$36,436
Median Salary (PUMS | BLS)
$61,763|$35,410
openings
520,600 /yr
Growth (10yr): -0.3%

Human resources workers

2.0% of graduates map to this role
Growing
Entry Salary
$53,592
Median Salary (PUMS | BLS)
$82,000|$76,700
openings
78,700 /yr
Growth (10yr): +6.1%

Management analysts

1.9% of graduates map to this role
Growing
Entry Salary
$75,307
Median Salary (PUMS | BLS)
$104,997|$101,860
openings
94,100 /yr
Growth (10yr): +10.1%

Elementary and middle school teachers

1.8% of graduates map to this role
Stable
Entry Salary
$44,026
Median Salary (PUMS | BLS)
$57,879|$64,170
openings
127,300 /yr
Growth (10yr): -0.4%

About this Data:

  • Entry: Median salary for graduates aged 22 to 27 (American Community Survey).
  • Median (PUMS | BLS): Comparison of this major's graduates vs. the national market average for the role.
  • Growth & Openings: 10-year national projections (2025–2035).

Program Variants & Earnings Ranges

Summary of specific program titles and credential levels mapped to this major, showing the range of earnings across different colleges.

Completers Only: Federal median earnings data strictly reflects outcomes for students who successfully graduated. Students who do not complete their degree typically earn significantly less and face higher risks of debt default.

Program TitleCredential Level# CollegesMedian Earnings Range
business/commerce, general.Undergrad Certificate117$36,377 - $105,106
business/commerce, general.Associate's Degree408$27,549 - $83,959
business/commerce, general.Bachelor's Degree363$25,817 - $137,804
business/commerce, general.Post-bacc Certificate4$104,472 - $134,050
business/commerce, general.Master's Degree103$53,599 - $258,152
business/commerce, general.Doctoral Degree17$107,902 - $107,902
business/commerce, general.First Professional Degree1$92,953 - $92,953
business/commerce, general.Graduate Certificate17$105,467 - $123,207
business/corporate communications.Bachelor's Degree46$48,643 - $80,781
business/corporate communications.Master's Degree6$83,481 - $85,327
entrepreneurial and small business operations.Undergrad Certificate176$32,459 - $91,825
entrepreneurial and small business operations.Associate's Degree99$26,292 - $53,955
entrepreneurial and small business operations.Bachelor's Degree213$21,272 - $132,903
entrepreneurial and small business operations.Post-bacc Certificate5$72,411 - $72,411
entrepreneurial and small business operations.Master's Degree47$42,689 - $252,729
entrepreneurial and small business operations.Graduate Certificate26Data N/A
real estate development.Bachelor's Degree2$107,292 - $107,292
real estate development.Master's Degree11$75,863 - $185,174
real estate development.Graduate Certificate1$101,585 - $101,585
real estate.Undergrad Certificate61$27,735 - $100,940
real estate.Associate's Degree41$43,411 - $53,534
real estate.Bachelor's Degree52$50,662 - $143,977
real estate.Master's Degree33$83,465 - $230,624